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Foreword xix Preface: A Fool''s Guide to Fake Success xxiii Acknowledgments xxix About the Author xxxi Introduction: What is Intelligent Achievement? xxxiii
Part 1 Selective Focus 1 1 Why Mental Energy is Your Most Valuable Asset 3 The Fight for Your Mental Energy 4 Protecting Your Mental Energy 6 Surround Yourself With Mental Energizers 7 2 How Busyness Leads to Burnout and Manipulation 9 The Busy Life Versus the Productive Life 10 Busy People Become Average 11 Busy People Are Followers, Not Leaders 13 Why Busy People are Easily Manipulated 13 3 The Infection Known as "Other People''s Opinions" 16 You Know What''s Best For You 17 You Are Biologically Wired to Copy Others 19 Negative Opinions Can Rot Your Brain 20 4 How Small-Minded People Block Big Goals 26 The Power of Suggestion 27 Your Brain''s Herd Mentality 28 The Liberating Power of Defiance 29 5 Scientific Proof That 50% of Your Friendships are Fake 31 Why Fake Friendships are Irrational 33 Signs You Are Stuck in a Fake Friendship 34 6 How to Deal With Negative People Without Becoming Negative 38 The Fog Technique Versus the Investment Technique 40 Negativity Versus the Void 42 Case Study #1: Rome Scriva 43 7 Why You Need to Go on a Relationship Fast 46 You Have to Say Goodbye First 47 What You Will Learn During a Relationship Fast 48 Why Your Entire Life is Your Fault 50 8 Automaticity, Scaling, and the Rise of Mental Loops 52 Self-Regulation Versus Automaticity 54 How Mental Loops Will Improve Your Life 55 9 Tracking Emotions and Predicting Feelings 59 When are Your Energy Levels and Emotions Peaking? 60 Emotional Predictions Protect Against Emotional Decisions 62 10 How to Label and Close Your Brain''s Open Loops 64 How the Zeigarnik Effect Affects Your Energy and Emotions 65 How to Start Closing Off Your Brain''s Open Loops 66 11 Keep it and Clarify it, or Delete it From Your Life Completely 69 Actively Delete Your Open Loops, Don''t Just Passively "Let Go" 70 How to Make Your Open Loops Actionable 71 Case Study #2: Yuri Klyachkin, PhD 73
Part 2 Creative Ownership 77 12 Where Millennials and Baby Boomers Meet 79 How Experience and Equity Combine to Create True Value 82 Experiences That Create Equity and Wealth 83 13 "Entre-Employee" and Temp-Employee are the Only Career Options Left 86 What Is an Entre-Employee? 89 Why Employers Want to Hire Entrepreneurs 90 Why The Temp-Employee Class is Growing Exponentially 91 Finding Creative Ownership in Entre-Employment 93 14 Content Marketing Is Creative Ownership 97 What is Content Marketing? 99 15 Leveraging Walt Disney''s Secret System of Creativity 101 What You Should Write (or, Overcoming Writer''s Block) 104 Video Blogs are Not Just for the Writing Impaired 105 16 Finding Your Voice and Letting the Right Audience Pick You 108 What''s the Message of Your Content? 110 Finding Your Voice in a Noisy World 111 17 Why a Good Story Will Make You More Money Than a Great Product 115 How Storytelling Creates Influence and Ownership 116 The Hero''s Story 118 Add Credibility and Practicality to Your Story 120 Choosing the Right Words 121 18 The Magic of Turning Your Message into a Magnet 125 Lead Magnets Create Two-Way Value 126 How to Create an EBook Lead Magnet 128 19 How to Build up Your Virtual Rolodex 132 Squeeze and Splash Your Followers 133 What is a CTA Feature Box? 134 Case Study #3: Tim Bushnell, PhD 136 20 Developing and Automating a Message-Driven Content 139 How to Leverage an Email Subscription List 141 Why Email Marketing Will Always be Valuable 142 Email Marketing and the Last Gatekeepers 144 21 Turning Your Message into a Minimum Viable Product 147 What is a Minimum Viable Product? 148 Remember the "M" in MVP 150 Growing an MVP into a Flagship Product 152 22 What Happens When Your MVP Meets Your Market? 154 The Prelaunch Phase of a Product Launch 155 The Launch Phase of a Product Launch 157 How to Fulfill an Online Product 159 23 The Addiction of Vanity Analytics and How to Really Use Social Media 162 Social Media is a Means of Brand Awareness and Brand Protection Only 164 The Big Five Social Media Platforms and How to Use Them 165 24 The Laws of Convergence, Replication, and Accelerated Returns 170 What is the Law of Convergence? 171 What is the Law of Replication? 172 Case Study #4: Franco Valentino 174
Part 3 Pragmatic Growth 177 25 Turning Pain into Productivity Through Pragmatism 179 Transform Pain Through Pragmatic Thinking 180 How to Use Your Negativity Bias to Your Advantage 182 26 One Non-Negotiable is Worth a Thousand To-Dos 186 To-Do Lists are Time-Wasters 187 How to Leverage the Power of "No" 189 Going Beyond "No" to "Never Again" and "Non-Negotiable" 191 27 The Real Theory of Relativity and the Law of Relaxed Productivity 194 Your World is Relative to Your Mood, Focus and Motivation 195 The Three Non-Relative Relativity Exceptions in Life 196 The Law of Relaxed Productivity and How to Follow it 197 28 Avoiding Drama, FOMO, and "Blind Spot Ignorance" 200 What is FOMO and Who has it? 201 How Selective "Blind Spot Ignorance" Leads to Disaster 202 Two Keys to Keeping Your Blind Spots in Full View 204 29 Preventing the Deadly Eight Productivity Pitfalls 208 Are You Living Your Life Eight Distracted Hours at a Time? 211 Case Study #5: Catherine Sorbara, PhD 214 30 Is Everyone a Narcissist Now? 218 Narcissism is a Buzzword for Self-Pity 219 31 Seeing Through the Victim Illusion 222 How to Deal With People Who Play the Victim (Yourself Included) 224 32 How Decision Fatigue Reduces Willpower 227 How Are You Spending Your Decision-Making Units? 229 33 Hacking and Stacking Mini-Habits to Success 232 The Habitual Mouse Gets the Cheese 235 Hacking and Stacking Mini-Habits 236 Turn Deliberate Action into a Habit 238 Case Study #6: Jamie Johnston, R.M.T. 239 34 Leveraging Boredom and Filling the Mental Void 242 Using Boredom to Build a More Creative Future 244 Filling the Void with Vitality and Adventure 246 Conclusion: A Practical Guide to Intelligent Adventure 250 Epilogue: Legacy 256 Bonus: Achieving Alignment 259 Index 261