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Viser: Get Social - Social Media Strategy and Tactics for Leaders
Get Social Vital Source e-bog
Michelle Carvill
(2018)
Get Social
Social Media Strategy and Tactics for Leaders
Michelle Carvill
(2018)
Sprog: Engelsk
om ca. 10 hverdage
Detaljer om varen
- 1. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Kogan Page (Maj 2018)
- ISBN: 9780749482565
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- Paperback: 256 sider
- Udgiver: Kogan Page, Limited (Maj 2018)
- ISBN: 9780749482558
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be.
Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
Chapter -
00: Introduction: Not sure if this book is for you?; **
Chapter -
01: Leading a business in a socially connected world; **
Chapter -
02: The social landscape; **
Chapter -
03: The leader's social toolkit; **
Chapter -
04: Content; **
Chapter -
05: Your personal social media strategy; **
Chapter -
06: The social business; **
Chapter -
07: 90-day plan; **
Chapter -
08: Learning from others;
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