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Viser: Questionnaire Design - How to Plan, Structure and Write Survey Material for Effective Market Research
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Ian Brace
(2018)
Sprog: Engelsk
Detaljer om varen
- Paperback: 384 sider
- Udgiver: Kogan Page, Limited (April 2018)
- ISBN: 9780749481971
02: The Data Collection Media;
03: Planning the Questionnaire;
04: Types of Questions;
05: Data Types;
06: Rating Scales;
07: Behavioural Questions;
08: Attitude and Image Measurement;
09: Writing the Questionnaire;
10: The Look of the Questionnaire;
11: Questionnaire Design Software;
12: Engaging the Respondent Online;
13: Piloting the Questionnaire;
14: Ethical Issues;
15: Social Desirability Bias;
16: International Surveys