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Viser: Innovative B2B Marketing - New Models, Processes and Theory
Innovative B2B Marketing Vital Source e-bog
Simon Hall
(2017)
Innovative B2B Marketing
New Models, Processes and Theory
Simon Hall
(2017)
Sprog: Engelsk
Detaljer om varen
- 1. Udgave
- Vital Source searchable e-book (Reflowable pages)
- Udgiver: Kogan Page (August 2017)
- ISBN: 9780749480813
Bookshelf online: 5 år fra købsdato.
Bookshelf appen: ubegrænset dage fra købsdato.
Udgiveren oplyser at følgende begrænsninger er gældende for dette produkt:
Print: 2 sider kan printes ad gangen
Copy: højest 2 sider i alt kan kopieres (copy/paste)
Detaljer om varen
- Paperback: 312 sider
- Udgiver: Kogan Page, Limited (August 2017)
- ISBN: 9780749480806
02: The New Marketing Mix;
03: B2B Strategy & Planning; TWO: Improve B2B Customer Centric Marketing;
04: B2B Buyers and Their Changing Behaviours;
05: Acquisition Marketing;
06: Customer Loyalty & Retention - the Stickiness Factor;
07: Understanding C-suite Marketing;
08: B2B Product & Solutions Marketing;
09: B2B Influencer Marketing; THREE: 'Transform' Through Content and Digital Marketing;
10: B2B Digital and Content Marketing Landscape;
11: B2B Digital Marketing Channels;
12: B2B Digital Marketing Planning and Strategy;
13: B2B Content Marketing;
14: B2B Social Marketing;
15: B2B Brand Building; FOUR: 'Collaborate' with Channel Partners;
16: The Channel Landscape;
17: Marketing to Channel Partners and Enabling Them;
18: How to Market Through Channel Partners;
19: Channel Strategy, Planning and Control; FIVE: Optimizing Marketing Performance and Execution;
20: Sales and Marketing Alignment;
21: Account Based Marketing;
22: Lead Generation and Nurturing;
23: Modern Events Marketing;
24: Marketing Performance Management