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Guided tour Preface About the authors Publisher's acknowledgements
Part A BUSINESS AND ECONOMICS 1 The business environment and business economics 2 Economics and the world of business 3 Business organisations
Part B BUSINESS AND MARKETS 4 The working of competitive markets 5 Business in a market environment
Part C BACKGROUND TO DEMAND 6 Demand and the consumer 7 Demand and the firm 8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY 9 Costs of production 10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION 11 Profit maximisation under perfect competition and monopoly 12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES 13 An introduction to business strategy 14 Alternative theories of the firm 15 Growth strategy 16 The small-firm sector 17 Pricing strategy
Part G THE FIRM IN THE FACTOR MARKET 18 Labour markets, wages and industrial relations 19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 20 Reasons for government intervention in the market 21 Government and the firm 22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT 23 Globalisation and multinational business 24 International trade 25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT 26 The macroeconomic environment of business 27 The balance of payments and exchange rates 28 Banking, money and interest rates 29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY 30 Demand-side policy 31 Supply-side policy 32 International economic policy Web appendix W:1 Key ideas K:1 Glossary G:1 Index I:1